SUPPORT REAL CHANGE WITH THE PRISONER WINE COMPANY
CORRECTIONS X THE PRISONER
Proceeds of this project will go to Rubicon Programs. This not-for-profit organization provides essential services for communities living in poverty and disproportionately impacted by the ills of the U.S. justice system.
Read more on Dieline
THE PRISONER RED BLEND
1% of sales from this product support The Equal Justice Initiative. The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
THE ARTIST BEHIND CORRECTIONS X THE PRISONER
Artist Chris Burnett has worked with publications like The New York Times, The Washington Post, and The Guardian to address social issues through art. His work featured on our limited-edition labels asks us to look past the stereotypes that often define prisoners - ‘criminal,’ ‘addict,’ ‘abuser’ - and to reckon with their humanity.
The Art of our Labels
In Burnett’s work, humanity emerges from within a chaotic system. The rips and tears capture a righteous anger and passion for change, but motifs like flowers and forward gazes act as metaphors for growth, progress, and freedom.
Our Commitment to Prison Reform
We are acutely aware of the responsibility we have in using The Prisoner’s platform to drive awareness and action, and below are some of the steps we’ve taken.
- We have increased our investment in education, behavioral change, and hiring practices to create greater representation, access to opportunities, and fair treatment for all at The Prisoner Wine Company and within the wine industry.
- Last year, we began a partnership with NBA player Moe Harkless on a joint commitment in support of bail and incarceration reform, including support of the Equal Justice Initiative (EJI) and his organization, Black Lives Now.
- 1% of all The Prisoner Red Blend purchases will be directly donated to Equal Justice Initiative (EJI)
- This spring, we are announcing joint support of The Liberty Fund, New York City’s first citywide charitable bail fund providing pretrial detention relief and social services to all city residents unable to post bail for misdemeanor charges.
- Constellation Brands, our parent company, is approximately halfway through a $1M pledge over 5 years to the Equal Justice Initiative.
- This year, we are collaborating with artist Chris Burnett to debut an annual series of limited edition wines entitled Corrections. The proceeds from this direct-to-consumer drop will go to Rubicon Programs.
- Since 1973, Rubicon Programs has provided essential services to narrow gaps in wellness and economic mobility for communities living in poverty and disproportionately impacted by systems of inequity. Rubicon provides job training and placement, financial education, behavioral health, legal services, and other essential re-entry and workforce development resources to low-income people in Alameda and Contra Costa counties that support eliminating poverty and promoting social justice. Today, Rubicon operates seven program sites in Antioch, Concord, Hayward, Oakland, and Richmond.
- Through direct services and advocacy efforts, Rubicon collaborates with justice impacted individuals and families. While justice impacted communities are supported throughout our work, four of our programs prioritize the needs of those impacted by the justice system.
- The Prisoner is partnering with the National Basketball Players Association (NBPA) for the premiere of the NBPA’s Game Change Game documentary at Tribeca Film Festival in June 2022.
- Game Change Game is a powerful look that takes viewers inside during the unprecedented 2020 NBA season, where a social justice reckoning played out across the globe and 450 players came together to use their collective power and influence to become advocates against police brutality and systemic racism.
- We are inspired by the athletes' decision to take a stance and leverage their careers as a platform to drive change. The Prisoner is proud to partner with the NBPA and its members to amplify the united response shown in the film, keeping the fight against systemic racism and calls for justice at center court.
- Our partnership with the NBPA is just one way The Prisoner is working toward social and racial equality and amplifying voices committed to a more just and inclusive society.